Responsible Gaming

At Kings, operated for UK players via kingsgam.com by AG Communications Limited (licensed and regulated by the UK Gambling Commission under licence number 39483), responsible gaming means enjoying casino entertainment in a conscious, controlled and informed way. Gambling should always be a form of leisure, never a way to solve financial difficulties or cope with personal problems.

This page explains the tools, limits and support options available to help you stay in control, and sets out how we meet our regulatory duties under UK law. If at any point you feel your gambling is no longer fun or manageable, Kings and our partners are committed to providing clear information, practical tools and signposting to professional support.

Risk Awareness

Understanding the risks associated with gambling and recognising early warning signs is essential for maintaining control. Problem gambling can develop gradually and may affect your finances, relationships, work and mental health. Under UK responsible gambling standards, you are encouraged to monitor your behaviour and seek help at the earliest stage.

Common Signs of Potential Gambling Harm

• Increasing time and money spent: You gamble more frequently, increase your stakes, or chase losses by placing larger or riskier bets.
• Preoccupation with gambling: You find yourself thinking about bets or casino games when you are at work, studying or with family and friends.
• Difficulty stopping or limiting play: You play longer than planned, ignore personal limits, or struggle to stick to deposit or time restrictions.
• Financial pressure: You borrow money, use funds meant for bills or essentials, fall into overdraft, or hide transactions related to gambling.
• Impact on relationships and responsibilities: You cancel social plans, become withdrawn, or neglect work, study and family obligations because of gambling.
• Emotional distress: You feel anxiety, guilt, irritability or low mood linked to gambling, especially after losses.

Personal Self-Assessment Check

Answer the questions below honestly with "Yes" or "No". If you answer "Yes" to several, you may be at risk of gambling-related harm and should consider using our tools or seeking professional support.

• Do you spend more time or money gambling on kingsgam.com than you originally intend?
• Have you tried to cut down or stop gambling but found it difficult or impossible?
• Do you gamble to escape stress, problems, boredom or negative emotions?
• Have you ever lied to family, friends or colleagues about how much you gamble or lose?
• Have your gambling activities caused arguments, financial worries or missed obligations?
• Do you feel restless, irritable or anxious when you cannot gamble?

If you are worried by your answers, we strongly recommend using the responsible gaming tools described below and contacting an independent support service such as GamCare or Gambling Therapy for a professional assessment.

Limits & Tools

To meet UK regulatory standards and to help you keep control, Kings offers a range of tools on kingsgam.com. You can customise these settings at any time in your account area. We encourage you to set limits before you start playing and to review them regularly.

Deposit Limits (Daily, Weekly, Monthly)

1. Access your account: Log in to your Kings account on kingsgam.com and go to "My Account" or "Profile".
2. Open Responsible Gaming settings: Select "Responsible Gaming" or "Play Safe" and choose the "Deposit Limits" option.
3. Choose time period(s): You can usually set separate limits for:
   • Daily limit - e.g. £50 per day
   • Weekly limit - e.g. £200 per week
   • Monthly limit - e.g. £500 per month
4. Enter your chosen amounts: Type the maximum amount you are prepared to deposit within each period. Be realistic and consider your income, essential expenses and other commitments.
5. Confirm and save: Review your limits and press "Save" or "Confirm". The system will not allow you to deposit more than your selected limit during the relevant period.

You can request to lower your limits at any time, and the change will normally take effect immediately. Requests to increase or remove limits may be subject to a cooling-off period and responsible gambling checks in line with UKGC expectations.

Time Limits and Session Controls

Monitoring the time you spend gambling is just as important as controlling how much you deposit. Where available, you can activate session controls by following these steps:

1. Go to "My Account" > "Responsible Gaming" > "Session Limits" or "Time Limits".
2. Set a maximum session length (for example, 30, 60 or 90 minutes) for casino play.
3. Once the limit is reached, you will receive a clear on-screen notification and may be automatically logged out or asked to take a break before continuing.

We also recommend enabling any optional reality checks. These are pop-up reminders that appear at set intervals (for example, every 30 minutes) showing how long you have been playing and your net result (win or loss) to help you make an informed decision about whether to stop.

Short Breaks ("Time-Out" for 24 - 72 Hours)

If you feel you need a short pause from gambling, you can use the Time-Out function instead of full self-exclusion:

1. Log in and navigate to "My Account" > "Responsible Gaming" > "Time-Out" or "Short Break".
2. Select the desired duration (for example, 24 hours, 48 hours or 72 hours).
3. Read the information about what the break involves and confirm your choice.

During a Time-Out period you will not be able to deposit or wager. You may be able to log in only to view your account history or request withdrawal of any remaining balance, depending on system configuration. Once the selected period expires, access to gambling products will automatically be restored unless you choose to extend the break or move to self-exclusion.

Self-Exclusion

Self-exclusion is a stronger measure intended for players who believe they have lost control or are at serious risk of gambling harm. Under UK law, AG Communications Limited must provide effective self-exclusion options at both the site level (kingsgam.com) and via the national multi-operator scheme GamStop.

How to Apply Self-Exclusion on kingsgam.com

1. Go to the Self-Exclusion section: Log in, open "My Account", choose "Responsible Gaming" and select "Self-Exclusion".
2. Choose the exclusion period: You can usually select a minimum period of 6 months up to a lifetime ban. Carefully consider the duration that reflects the seriousness of your situation.
3. Read the information notice: The page will explain that self-exclusion is binding during the chosen period and cannot be cancelled early, in line with UKGC expectations.
4. Confirm your decision: Tick the required confirmation box(es) and click "Confirm" or "Activate Self-Exclusion". You may receive a confirmation email summarising the terms.
5. Contact support where needed: If you are unable to complete the process online, you can request assistance from Customer Support or the responsible gaming team, who may ask you to verify your identity for your protection.

Consequences of Self-Exclusion

• Account access: You will not be able to log in for gambling purposes on kingsgam.com under your self-excluded account. Attempts to open new accounts in your name may be blocked based on the information you have provided.
• Deposits and wagering: You will not be permitted to deposit funds or place bets while the self-exclusion is active.
• Withdrawals and balances: In most cases you will remain entitled to withdraw any remaining cash balance and settled winnings, subject to verification checks and the Terms and Conditions. If access to your account is restricted, Customer Support can assist with processing a withdrawal where permitted by law.
• Promotional communications: We will take reasonable steps to stop marketing to you in accordance with UK advertising and data-protection rules. You may still receive essential service or regulatory notices.
• Reactivation: At the end of the selected period, self-exclusion does not automatically guarantee reactivation. In some cases you may need to contact us and pass additional checks before any gambling services are restored, and you may request to keep your exclusion in place.

GamStop (UK Multi-Operator Self-Exclusion)

As a UK-licensed operator, Kings (via AG Communications Limited, licence 39483) participates in the national GamStop self-exclusion scheme. By registering with GamStop you can exclude yourself from all participating UK online gambling websites, not only kingsgam.com.

• Visit gamstop.co.uk and complete the registration process with accurate personal details.
• Choose an exclusion period (currently 6 months, 1 year or 5 years, subject to GamStop's terms).
• Once active, we are required to take reasonable steps to prevent you from using our online gambling services where your GamStop details match our records.

GamStop is free, confidential and highly recommended for players experiencing serious harm.

Support Resources

If you are concerned about your gambling or someone else's, independent professional help is available. Kings works with and signposts to recognised support organisations in the UK and internationally. These services are confidential and many are available 24/7.

Local Support for UK Players

• National Gambling Helpline (GamCare): Call 0808 8020 133 (freephone from UK landlines and mobiles) or use live chat via gamcare.org.uk. The service is typically available 24/7 in English, with trained advisers offering emotional support, information and referral to local services.
• NHS problem gambling support: Your GP can refer you to NHS gambling treatment services in England, Scotland and Wales where available. Information is provided on nhs.uk (search for "gambling addiction").
• Local counselling and charities: Many areas have community-based counselling and debt-advice services. GamCare can help you locate appropriate local support.

International Support Organisations

National Self-Exclusion Schemes

• United Kingdom - GamStop: Multi-operator online self-exclusion covering licensed remote operators in Great Britain. Website: gamstop.co.uk.
• Spain - RGIAJ (Registro General de Interdicciones de Acceso al Juego): National self-exclusion registry administered by Spanish authorities. Website: ordenacionjuego.es.
• Other jurisdictions: Many countries operate their own self-exclusion registers or venue-based bans. Check your local regulator's website if you access our services while temporarily abroad.

Blocking Software and Device Protection

• Gamban: Blocking software that prevents access to most online gambling sites and apps on your devices. Website: gamban.com.
• BetBlocker: Free charity-run blocking tool supporting multiple platforms. Website: betblocker.org.
• Parental and device controls: Built-in operating system and router controls can also help limit access to gambling content, especially on shared or family devices.

Support for Families and Friends

• GamCare family support: Offers information and support for affected others, including telephone and online services.
• Gambling Therapy family and friends groups: Online forums and live support dedicated to those affected by another person's gambling.
• GamAnon (Gamblers Anonymous for family members): Support groups for partners, relatives and friends of problem gamblers. Websites vary by country, starting from gamblersanonymous.org.

All of the above organisations operate independently from Kings and provide confidential, non-judgmental support. We strongly encourage you to use them if you need external help in addition to the tools on kingsgam.com.

Help for Family

Gambling-related harm rarely affects only the person who gambles. Partners, parents, children and friends may also experience stress, financial difficulties and emotional strain. If you are worried about someone who uses kingsgam.com or any other gambling site, there are constructive ways to approach the situation and seek help.

Starting the Conversation

• Choose the right moment: Speak at a calm time, in private, and without alcohol or other distractions. Avoid confrontations during or immediately after gambling sessions.
• Use non-judgmental language: Focus on how their behaviour affects you ("I feel worried when...") rather than making accusations ("You always..."). This reduces defensiveness and encourages dialogue.
• Refer to concrete examples: Mention specific incidents (missed payments, secrecy, mood changes) rather than general criticism.
• Encourage professional help: Suggest contacting GamCare, Gambling Therapy or a GP together. Offer to sit with them while they make the call or start an online chat.

Support Groups and Resources for Families

• GamCare forums: Online communities where affected others can share experiences and coping strategies. Visit gamcare.org.uk and access the forum section.
• Gambling Therapy family forums and live support: International online spaces for relatives and friends. Website: gamblingtherapy.org.
• GamAnon meetings: Peer-support meetings (in person or online) for those affected by another person's gambling.

Next Steps and Protecting Yourself

• Seek professional advice: Consider speaking to a psychotherapist, counsellor or mental health professional with experience in addiction. Your GP can help arrange referrals within the NHS.
• Protect your finances: Review joint accounts, direct debits and access to shared funds. Seek independent debt advice if necessary.
• Set boundaries: Clearly explain what you can and cannot do to support them (for example, not lending further money or covering gambling debts) while still expressing care and concern.
• Look after your own wellbeing: It is acceptable to prioritise your mental health and seek support even if the person who gambles is not yet ready to change.

Operator's Commitment

Kings, operated via kingsgam.com by AG Communications Limited under UKGC licence 39483, is required to identify and manage gambling-related risks, including through proactive monitoring and intervention. We combine automated systems with trained staff to uphold our duties to players and regulators.

Internal Risk Checks and Behaviour Monitoring

• Markers of harm: We analyse patterns such as rapid increases in deposits or stakes, frequent failed deposits, extended late-night play, chasing losses, multiple payment methods, and repeated use of bonuses.
• Affordability and source-of-funds checks: In line with UK AML and safer gambling expectations, we may review your play against known risk thresholds and, where necessary, request information to confirm that your level of gambling is affordable and legitimate.
• Automated alerts: Our systems may generate alerts when behaviour appears risky. These alerts can result in on-site messages, temporary restrictions, or manual review by a specialist team.
• Account interventions: Depending on the level of concern, we may apply measures such as reduced deposit limits, temporary suspensions, removal of bonus eligibility or mandatory cooling-off periods.

When We May Contact You

• Significant behavioural change: If we detect patterns suggesting increasing risk (for example, sustained higher losses or longer sessions), we may contact you by email, SMS, live chat or in-account messages to check in and highlight safer gambling options.
• Evidence of harm or vulnerability: If your interactions or behaviour indicate distress, financial difficulty or other vulnerability, we may offer support, provide information about tools such as self-exclusion, or signpost to external organisations.
• Regulatory obligations: Where required by UK law or our licence conditions, we may be obliged to contact you, restrict activity, or in serious cases close your account to protect you and uphold legal requirements.
• Player-initiated support: If you reach out to our responsible gaming team, we will respond with clear information about your options, including limits, Time-Out, self-exclusion and links to professional help services.

All interactions related to responsible gaming are handled sensitively and confidentially. Our priority is to support your wellbeing and comply with our duties as a UK-licensed operator.

Updates

Responsible gaming standards, regulatory requirements and best practices evolve over time. Kings therefore reviews and updates this page and related policies regularly to ensure ongoing compliance with UK law and guidance issued by the UK Gambling Commission and other relevant bodies.

How You Will Be Informed

• Website updates: The latest version of this information will always be available at https://kingsgam.com/info/responsible-gaming/.
• On-site notifications: For material changes that affect your rights or obligations, we may display banners or pop-up messages when you next log in.
• Email communications: Where required, we may send you an email summarising significant changes to our responsible gaming policy, Terms and Conditions or bonus rules, using the contact details registered in your account.

Last updated: 20 January 2026.

Contact & Feedback

If you have questions about responsible gaming, need help using our tools, or wish to provide feedback on your experience, you can contact our dedicated responsible gaming team at Kings.

Responsible Gaming Contact Details

• Email (Responsible Gaming Team): responsiblegaming@kingsgam.com
• Customer Support Phone (UK): +44 20 1234 5678 (standard UK call charges apply; hours may be stated on the Contact page of kingsgam.com)

For general account queries you may also use the contact options listed on our official website https://kingsgam.com. Please do not use email to send payment card details or other sensitive information.

Feedback and Self-Control Request Form

You may submit a confidential request for assistance, changes to your limits, or comments about our responsible gaming measures using the online form available in your account area or via the link on our Responsible Gaming page.

Name (optional):


Registered account email:


Subject:
Help with limits or Time-Out Request or query about self-exclusion Request safer gambling account review Concern about a family member General feedback on responsible gaming

Your message or request:


Submit request

We aim to review and respond to responsible gaming queries as a priority within reasonable timeframes. In urgent situations, or if you fear immediate harm, please consider using the self-exclusion tools on kingsgam.com and contacting the National Gambling Helpline on 0808 8020 133 or local emergency services where appropriate.